In 1989 TSE, (pronounced “say”) was set up as a cashmere house in order to create an American brand that could compete in the luxury market. TSE was formed with the intention of redefining the use of cashmere and rarefied materials for a luxury brand. TSE has been the leader in taking a modern approach to cashmere, altering the perception that luxury has to be traditional. By expanding the possibilities of the fiber and paying close attention to every detail, TSE has become a label for the modern consumer who appreciates simple luxury, great quality and beautifully designed product. The brand priority is to be known for the highest quality standards, infused with a modern style sensibility. TSE has expanded this philosophy beyond cashmere, developing the collection into a complete modern expression of dressing, making it a true lifestyle brand. TSE continues to redefine the use of cashmere and other luxurious fabrics with the collections: TSE MEN, tsesay, TSE home and TSE baby. Among the prestigious designers who have contributed to the brand, Brian Reyes is the latest, in a line of designers that bring TSE into the public eye. Previous designers include Jason Wu, Melanie Ward, Tess Giberson, Richard Chai, Hussein Chalayan, Victor Alfaro, Narciso Rodriguez. The TSE collections are currently available at retailers and freestanding TSE stores worldwide. TSE opened its New York flagship in 2008 and is currently expanding retail stores throughout Asia.