To spotlight its Women’s Classics and Fall/Winter 2011 collection, Tse called on iconic director Douglas Keeve for a short film. The result is “Without Paul,” an elegantly realized, bittersweet story about the relationship of independence and love, which Keeve wrote and directed and which features the enchanting actress Katherine Waterston. The film debuted on Style.com during New York Fashion Week.

“To me, Tse projects an extremely modern, even architectural sensibility but because the medium is primarily cashmere-based knits, there is a serenity, an emotional quality to the clothes. Keeve goes on to say of his casting choice that “Katherine was perfect because she is both fresh and ageless, with a strength and nobility that manages to come through in a tender way. It was important that Aimee, the character she plays be somewhat idealized but still believable, still real. I think she accomplished the task beautifully, and embodied everything the Tse collection is meant to be.”

Tse CEO Christina Peng-Gershultz says, “Collaborations with different design talents are an important part of Tse’s history, as is using visual language -- especially the filmic image -- to illustrate the essence of the Tse lifestyle. So for Fall/Winter 2011, we decided to try something new by marrying the two. Once we made that commitment, Doug was the obvious choice because of his keen eye and intuitive understanding of fashion down to its smallest nuance. We wanted someone who could really convey the mood and mindset of the Tse woman, which he did masterfully.”

The clothes in the film are from the TSE Fall/Winter 2011 collection as well as the company’s classics and span from cashmere outerwear, basics, accessories, evening wear.